Customers are the most valuable asset of every organization and it is important that you take the right steps to retain the force. The calculations are simple when you know more about Craig Raucher – Client Retention and there are not meandering ways to reach the ultimate goal. Well, you have sold a product or service but how to ensure that your clients stay with you for life rather than one night as it is all that they need to think over your offerings. Unless you implement the right strategies to retain your clients business cannot be termed successful in the real sense. Identifying the gaps: Although you might not go overboard after selling the product but the post sales strategies are to be followed with diligence. For instance, you must begin with follow up calls or even visit the customer to find out whether your offerings have matched their requirements. Every person from the dales team must have the ability to interact with the clients and each one of them needs to take