Are you thinking of new ways to promote your existing line of goods? You may have reached a saturation point with your current audience, and as a result, the law of diminishing returns has started. You need to review your marketing techniques and determine ways of increasing the revenue of the business. Review existing techniques The moment has come to examine the four Ps of marketing. These are product, price, promotion and place. Take time to assess the current marketing strategies and see if any changes have to be made or any tactical changes are required in the field of advertising. Take a look at the site Craig Rauche r – Product Marketing for existing products for some updates. • Establish link with customers Consider the practice of establishing a direct communication link with the customers. Make use of contests, promotional campaigns and surveys to gain access to the email address and physical contact information about the clients. • Increase referrals Use the...