Owning a small business venture and performing the crucial
tasks yourself is one thing. Running a large enterprise with distinctive
departments is another story altogether. When you are the owner or leader of a
colossal enterprise, it becomes imperative to run every department with
efficiency, dynamism, and judicious approaches.
Especially, if you have a dynamic sales team, driving them
towards unprecedented success isn’t an easy thing to do. Craig Raucher has huge experience in Sales & Marketing
& he knows the requirement of incentives as it proves to be a
valuable business resource.
Identifying the significance of incentives
Some of the entrepreneurs consider monetary gains and profits
to be crucial drivers of success. However, that’s not true. While monetary
incentives might boost up employees, it doesn’t ignite the zeal and enthusiasm
in them.
It is important to understand the importance of Incentivisation
in this context. Incentives can be non-monetary, and they have the power to
generate interest amongst employees.
What companies need to do?
Craig Raucher suggested to business owners and
entrepreneurs will have to take the additional responsibility of building a
responsible and powerful sales management team. While offering incentives to
them, here are some facts to consider.
·
Holiday
packages
·
Lunch
trips or picnics
·
Team-building
games and sports
·
Participatory
activities
These activities will make your employees feel special and
important. Although not monetary, these incentives can have remarkable impacts
on employee psyche. Your sales management team will understand their role and
importance in the entire process thus delivering exceptional results. They will
also strive hard to reach their sales targets.
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