Are you thinking of new ways to promote your existing line of goods? You may have reached a saturation point with your current audience, and as a result, the law of diminishing returns has started. You need to review your marketing techniques and determine ways of increasing the revenue of the business.
Review existing techniques
The moment has come to examine the four Ps of marketing. These are product, price, promotion and place. Take time to assess the current marketing strategies and see if any changes have to be made or any tactical changes are required in the field of advertising. Take a look at the site Craig Raucher – Product Marketing for existing products for some updates.
• Establish link with customers
Consider the practice of establishing a direct communication link with the customers. Make use of contests, promotional campaigns and surveys to gain access to the email address and physical contact information about the clients.
• Increase referrals
Use the social media platforms to update them about the different ways they can use your goods. You can incorporate a social media strategy to increase the number of business referrals.
• Try out new media
Now explore advertising in new media outlets with visitors or viewers who have not yet experienced your goods or service. You may also consider changing the placement of your banners or the timing they appear on TV or aired on radio channels.
Multi –functional product
If your product can be put to multiple uses, then highlight that quality especially if those uses are not known to customers as of now. Multi-functional products can create a lot of interest among customers as they will have the feeling that they will be getting a better deal of the goods on the whole. Craig Raucher has given many solutions to various companies.
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