The transportation business is a sector that pays immense returns with proper service, implementation, and timely deliveries. This is a place where the interaction and approach with the clients are necessary. The business strategies devised by Craig Raucher , an experienced professional of the logistics business have been quite effective in increasing the revenues generated by the logistics company he has joined. He has given importance to the method of direct sales, which requires a direct interaction between the seller and the buyer. Depending upon the demographics and the area, the tactics also changes to produce the best interaction within the client-seller environment. A bachelor degree holder in the discipline of Master’s in business administration, he has worked in several well-known transport companies and used these experiences to develop a beneficial mode of action for the nascent logistics company. During his stint as the senior vice president of sales, he has u