The
business executive was found holding the reins of several large-scale
enterprises. His involvement with cargo handling and the shipping
industry spans over a period of thirty years. The period was largely
responsible for shaping his unique approach to sales and marketing.
The Craig
Raucher Strategic Marketing has
found an esteemed place in the business terminology. But what is so
special about Raucher’s sales and marketing tactics? The legendary
executive has highlighted the importance of direct marketing.
It
is important that you understand the significance of direct
marketing. In the course of direct sales and marketing, you don’t
sell a product in the traditional stores, but you find yourself a
niche away from the traditionally relevant stores. Similarly, when it
comes to marketing a service, you don’t depend on the traditional
stores. Instead, you resort to telemarketing, brochure, and catalog
distribution for the purpose of selling your service.
Reach
out to your clients directly
The
marketing method emphasizes the role of individual interaction, as
you reach out to a person with the idea that you are offering for
sale. In this way, the Craig
Raucher upholds
the importance of the direct sales and marketing tactics, where you
understand the nature of the market demographic, and initiate your
sales campaign based on that. The preponderance and popularity of
online sales, during the last few years, justify the importance of
the direct marketing techniques. Raucher proposes that as a marketer,
you should use video conferencing and video chat methods for reaching
out to your targeted clientele base.
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