What
are the traits that make a marketing manager successful? A marketing
manager has to possess a combination of analytical and
decision-making skills as well as interpersonal abilities to work
with various personality types. Being a marketing manager is not an
easy task. Craig
Raucher can
provide valuable tips on client building because he has several years
of experience in the field of international freight and cargo
handling.
Focus
on interaction
Craig
Raucher has
placed a lot of emphasis on direct sales. Numerous methods can be
applied for boosting these kinds of sales. Whatever direct sales
approach you use it is important to understand the demographic
characteristics of the consumers. The importance of person to person
interaction cannot be undermined. Apart from selling door to door and
distributing brochures focus is given on selling via the net.
Nowadays irrespective of the size of the business more and more
business organizations have started realizing the necessity of online
sales. So a professional expert must see that the enterprise
maintains an easily accessible website.
Customer-centric
approach
While
operating in the international projects, Mr. Raucher has found that
online video chatting and conferencing are effective means of
building relations with consumers. They are capable of increasing
business productivity, and issues can be resolved even if customers
are scattered around the globe. All these tactics had efficiently
been implemented by him, and under his guidance, the businesses were
able to earn higher profits. He ensures that each of the working
segments is checked to attract as many people as possible. He
believes that only a satisfied client can help in enhancing the value
of the business.
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