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Marketing Exercises for Startup Companies

Craig Raucher is a New York-based business professional with experience in marketing, finance, and management. Previous to his employment with large freight companies like TFS Global, Craig Raucher accepted a position developing marketing and sales campaigns for startup freight company Skynet Worldwide Express. Because startup companies often do not have the budget of large businesses, they must develop creative strategies for promoting themselves. The following tips offer startup companies several ideas for marketing in a business’ early stages. 1.  Determine a specific audience : Define the particular demographic that would be interested in your product or service. This will not only narrow a seemingly unlimited pool of marketing options but also decrease the likelihood that you will alienate customers by appealing to too broad of an audience. 2.  Use social media to your advantage : Modern startups can benefit from familiarity with popular social media platforms such as

Brooklyn College School of Business Named in Honor of Donor

Drawing on expertise in sales management and operations, Craig Raucher has spent his career growing transportation companies like Total Freight Solutions and SkyNet Worldwide Express. Before entering the transportation industry, Craig Raucher earned a degree in business administration from Brooklyn College. Brooklyn College recently issued a press release to announce that its School of Business will be named in honor of Murray Koppelman, a prominent philanthropist and alumnus from the class of 1957. With the more than $1.5 million Koppelman provided, Brooklyn College will work to raise its standard of excellence and further pursue accreditation. After the accreditation process concludes, the Koppelman School will rank as the only accredited business school in Brooklyn, while delivering affordable access to robust degree programs that effectively ready students for careers in the expanding global economy. School officials note that accreditation will help the Koppelman Schoo

Importance of Physical Activity for Men's Health

An avid sports enthusiast,  Craig Raucher  directs the Brooklyn/Staten Island Athletic League. In his capacity as the organizer of the league, Craig Raucher not only works with the local school district to ensure playing time and space but also schedules games. Maintaining regular physical activity tends to be difficult for many men. Work commitments, family schedules, and other factors often interfere with plans to go to the gym, jog, or even walk around the block. This proves a significant loss, though, as exercise performs a major function in warding off such health problems as cancer and heart disease. Moreover, men between the ages of 30 and 50 often choose not to exercise because of old sports injuries or chronic pain issues. Many physical activities, however, offer health benefits without putting undue strain on knees, the back, or other common problem areas. Most people who adopt regular exercise schedules find that if they sustain their routine for two months, it become

Layout of a Basketball Court

Craig Raucher currently serves as commissioner of the Brooklyn/Staten Island Athletic League in New York City. Under the guidance of Craig Raucher, the league has evolved over the last 30 years to become the city’s premier amateur athletic league. Understanding the layout of a basketball court is vital to the success of any team. A basketball court consists of a large rectangle divided into squares. The center of the court contains the center circle, which commonly includes a team logo or school mascot. The center circle comes into play for tipoffs at the start of the game and the start of the second half. Moving from the center circle toward the basket, the player encounters the three-point line. Any shot taken behind this line is worth three points instead of the standard two. The majority of the game takes place inside the boundaries of the three-point line, as this is the area where teams run their offensive plays. Fifteen feet directly in front of the basket is the free

Elements of Effective Corporate Sales

Most recently the senior vice president of general management at Total Freight Solutions, Craig Raucher has extensive experience in the freight industry, with time at companies like Corporate Express Delivery Systems and Skynet Worldwide Express. Accomplishments at Total Freight Solutions include establishing and uniting a number of operating divisions and increasing revenue to $57 million from the start-up stage. Personally, Craig Raucher made sales in excess of $17 million while also developing a strong sales team. A good sales department can mean the differe nce between a relatively stagnant company and a truly successful company. One element is to set the business apart from the first contact. Whether sales are initiated online, over the phone, or face-to-face, the process should be approached with a clear and interesting point of view and context. For example, by setting a frame of reference for the product or service, the salesperson allows the potential customer to immedi

About Logistics

Craig Raucher began his transportation career working for DHL Airways, a premier logistics company. Now referred to as DHL Worldwide Express, the company’s earnings increased dramatically when Craig Raucher came on board as the director of development. The transportation executive not only opened offices in 14 countries throughout the world, but also built the revenue of the transportation giant from a quarter of a million dollars to approximately $60 million in only seven years. Logistics services may span several areas, including air freight, road and rail shipments, ocean freight, and supply chain management. These logistics services relate to the movement of goods and services for warehousing and distribution. Many functions go into logistics planning, all which may involve the transport, inventory, and storage of products and raw materials. In the simplest terms, logistics pertains to managing a stream of resources from one point to the next. Resources can be defined as fo

Importance Of Team Building To Achieve Success In Business

There are some businesses that you can run without any team. You are the only person responsible for the success and failure of that venture. On the other hand, most of the businesses have teams. They work as a team and thus the capacity of team building is important to achieve the goals in such ventures. Working as a team has various benefits and that is the reason big enterprises prefer to have highly qualified professionals who can join their team and give their effort to make their business projects successful. You can follow Craig Raucher in this context as he has experience of more than three decades. Cover Up Each Other’s Weak Points In a team you may have different types of people. Some of them can be good strategy makers and few can execute them well. There are people who are good thinkers and some are able to offer physical labor. All these people are required and important in a team work. They have different responsibilities that have individual significance. When y