The prominent players in the sector of
shipping and transportation employed Craig Raucher, in several capacities. In
the spheres of operational and marketing management, the New York-based
executive had stellar roles to play. In this context, it is worth noting that
the veteran not only made his presence felt amongst the established companies
but also helped many a startup venture develop their objectives. Craig
Raucher-
Business Strategy for Startups has an inspirational model to present.
The contribution of
Raucher
With this model, he was responsible for giving a new lease of life
to the Skynet Worldwide Express. During the initial years of its existence, the
company had lots to learn from Raucher’s business model. Getting off to a start
requires the right mindset and courage. But if you have these qualities, you
can pull things off successfully. Planning is an important part of the process.
After you have lined up a plan, you should see to its execution. For that, it
is necessary to line up another action plan that helps in the process of
execution.
Points to remember
You are setting up a venture. For that, you have to be well aware
of the riskiness of the operation. Just as you focus on your gain, similarly,
it is important to know the hazards associated with your work operation. Then,
you should figure out the exact needs of the market. The product or the service
that you are offering should be in a position to solve the problems of the customers.
Setting objectives regarding sales and adopting an approach that is
customer-friendly and flexible will lead you to the doors of success.
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