Craig Raucher
possesses more than three decades of experience in the freight shipping sector,
having held executive roles with numerous companies. Most recently, Craig Raucher has
served as senior vice president and general manager of Total Freight Solutions
(TFS) Global, where he played an instrumental role in several mergers and
acquisitions.
An often tricky business venture, mergers and
acquisitions require a number of elements to come together for success.
One of the first things you must do when looking to complete a merger or
acquisition is to determine the various benefits of the deal. You should ask
yourself several questions: How will it strengthen our company strategy? Will
it help us reach new consumer audiences? Assessing the value of the merger or
acquisition will better enable you to look at all the potential risks and
rewards that will come with the consolidation of multiple firms.
Mergers and acquisitions do not stop once the deal itself is
complete and the companies are operating together. Proper leadership even after
the fact is crucial to achieving success in the long term. As a key player in
the deal itself, you should assess those in leadership positions at the
acquired firm and determine where their strengths lie. Depending on their
various capabilities, you can choose to move them around within the companies
or offer them promotions to higher positions. Similarly, you must take the
reigns as a leader and ensure that all employees properly understand their
roles in the newly-established entity.
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