A manager working in the executive
position needs to have in-depth knowledge of the business procedures. Only
then, he can guide the undertaking to scale a new level of excellence. In this
context, you will be interested to note the approach of Craig
Raucher -
Leadership Skills for Successful Marketing Professional. Raucher, who happens to be a business strategist
harps the importance of leadership. With the right kind of leadership, it is
possible to attain significant growth and development. As a matter of fact,
Raucher, by his example has shown how to increase the lead by more than
one-hundred and eighty million USD.
A major contribution
Raucher was a part of the Corporate Express Delivery System. He
played an important part in increasing the total revenue. As a result, the
profit count went escalating by a margin of nineteen percent. Here again, the
leadership skill of the business strategist made a big difference. The company,
under his leadership, saw the creation of a special team that only catered to
the sales and marketing needs. The team involved the support of six directors,
and there were as many as seventy representatives.
Established the golden
standards
Raucher was at the helm of affairs. But it is interesting to
observe how he led the entire sales force to victory. He highlighted the need
for staying united and connected. He motivated them, by his own example. Most
importantly, he realized the need for constant communication. Right from team
building to motivating the unit creatively and doing away with blocks that come
in the way of successful communication, Raucher has been instrumental in
implementing productivity-enhancing leadership practices.
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